The New York Times > Sports > Baseball > To Raise Money, Baseball Tries New Squeeze Play An interesting article that details baseball's continuing effort to squeeze the last dollar out of the fan. When are they finally going to give up the ghost and go the way of European football? I want to see a big Kellogg's logo on the Red Sox jersey. How about Ford sponsoring Kansas City?
How about that crack about hockey arenas? Didn't they used to have advertising plastered on the Green Monster?