Palladium Books is one of the biggest independent RPG companies around, and one of the oldest. I've always respected them because they're basically a one-man show: Kevin Seimbeda has lovingly nurtured his world of RIFTS for over fifteen years, and his company for over 20!
As much as I love the phenomenal support offered by WOTC for DND 3.5 and Modern, the fact is that there's something special about Palladium: they're the little publisher that could.
Anyway, check this out here, and read Sembeida's personal appeal. I think a $50 minimum may be a bit ambitious for some, so maybe we should try to collaborate?
Hopefully we can help keep a good company from going under!