The video featuring Darth Vader in a sound booth recording directions for the Tom Tom navigation device is very amusing and deserves to be shared for its entertainment value alone. That doesn't mean that I don't feel a pang of irritation with how George Lucas continues to mock, ridicule, or ruin what was an amazing experience for me as a child. Lucas has always exploited the market potential of Star Wars -- especially on the merchandising end -- but this seems a bit forced. Yes, it seems even more forced than Star Wars Slurpee cups or Burger King mugs.
It's odd being in an aging demographic that still finds the imagery of its childhood to be effective for commercial appeal. For all my irritation, I'm considering saving up to buy one of these. Can you imagine a Baby Boomer saving up to buy a Jonny Quest -- or Yogi Bear -- voiced GPS system? Heck, even a James T. Kirk one would probably appeal to Gen X more than Boomers. We're an odd bunch.
It should be mentioned that the Darth Vader video pales in comparison to Orson Welles discussing peas.