Just like Kevin Smith, Michael Gondry and Seth Rogan just don't get this character.
It might help to start by taking the character seriously.
The Hornet should be frightening in his "role" as criminal mastermind, and Brit Reid should be unimpeachable in his role as crusading journalist. It is the perfect duality.
Trust fund loser who needs to redeem himself after the death of his father is so Freudianly lame.
Complaints aside, at least the film is coming out around my birthday. This will allow me to continue my "let's watch the worst movie of XX for my birthday party" tradition. Let's see how this compares to In the Name of the King.