The most famous case of this phenomenon is Rebecca Black, whose Autotuned voice can be heard singing two songs that are so cliche that they border on being a parody of modern pop music. One can listen to Rebecca Black's song "Friday" back to back with Katy Perry's pop hit "Firework" and wonder where the real difference is. Both are products of a pop-industrial machine that produces things that have a pleasant sound, but are almost completely lacking in "heart" -- even when they are attempting to be inspirational.
While Rebecca Black has been successful in promoting herself on the internet, she has also been the target of much scorn. This is partly due to envy, and partly due to the trivial and formulaic nature of the songs she sings. It is also because there are people of greater talent, but less exposure, who put forth their artistic creations on the internet in the hopes that others will appreciate their efforts. We aren't talking about people seeking to make a dollar, rather those who wish to share their creations. It takes a lot of courage to promote yourself on the internet -- this applies to Rebecca as well -- it can be a cruel place.
While I was flying toward that wonderful -- and geeky -- annual celebration of hobby gaming called Gen Con, another young voice was being uploaded to the internet. It is a wonderful voice. Where Rebecca Black's song is formulaic with industry-esque production values and Autotuned vocals, this new artist's song is recorded by a microphone attached directly to the computer with a video recorded by a webcam. Where Rebecca Black's song was written by professionals and sounds as if it were programmed by a "pop song writing machine," the new artist wrote her own song about something she enjoys.
That new artist is Allie Goertz. Her voice sounds like a combination of Xenia and Dia Frampton of NBC's "The Voice." Her lyrics combine her own love for Hobby Gaming with a touch of Tom Lehrer.
So give a listen to Allie Goertz's song "Tonight." She's an artist so humble that she apologizes for sounding too pretentious when she says the word "essentially." Though I think that's just her being a little "punny" regarding the latest edition of Dungeons & Dragons.