Here is the first ad I saw.
But it is the next ad that really brings the cheese!
Should I laugh at the absurdity of comparing cooking to blacksmithery?
Should I be offended at the sociological implications of the ad?
Should I wonder if the person who came up with the campaign plays D&D? Wait, they probably do. "Smite them with the liquid gold until there can be no more smiting!" Only a D&D player could write that.
What's next? Will the blacksmith fight hordes of fast food goblins?